EvilTwin v2
08-13-2005, 09:33 PM
Here's a bit that I just stumbled accross that explains a bit of the naming of the Liberty. This may be old info that you all know, and if it is :hitwithr: I don't care! I found it interesting.
Here:
"Back in the 1980s, AMC had just redesigned the Cherokee. It was considerably larger and more expensive. Management realized there was room for both the old and new versions - the engineering on the old Cherokee had been paid for; thus, they simply renamed the replacement, creating the Grand Cherokee.
That scheme was repeated for a time as Cherokee sales swung upwards during the Liberty launch. The Liberty name may have been part of an attempt to keep the Cherokee going a few more years, still filling a niche as the "real" SUV, but the older, boxier Jeep was eliminated - because it would have become the sole user of many components, and Daimler was (and is) on a cost-cutting, parts-reducing drive. The Liberty is sold as the Cherokee outside of the United States, where the old Cherokee was never considered as a viable addition."
Here:
"Back in the 1980s, AMC had just redesigned the Cherokee. It was considerably larger and more expensive. Management realized there was room for both the old and new versions - the engineering on the old Cherokee had been paid for; thus, they simply renamed the replacement, creating the Grand Cherokee.
That scheme was repeated for a time as Cherokee sales swung upwards during the Liberty launch. The Liberty name may have been part of an attempt to keep the Cherokee going a few more years, still filling a niche as the "real" SUV, but the older, boxier Jeep was eliminated - because it would have become the sole user of many components, and Daimler was (and is) on a cost-cutting, parts-reducing drive. The Liberty is sold as the Cherokee outside of the United States, where the old Cherokee was never considered as a viable addition."